SUPPORT #WHITEFLAG MRCA and DSAM Join Forces to Aid More than 8000 Families

In response to distressed Malaysians whose livelihood has been disrupted by the ongoing MCOs, Malaysia Retail Chain Association (MRCA), and Direct Selling  Association of Malaysia (DSAM) have joined hands to raise emergency funds to purchase essential food supplies for those in desperate need. With the aim of raising RM500,000 from this initiative, food boxes are being distributed by both associations to more than 10,000 families within the Klang Valley and its adjacent vicinities since 3rd July 2021.  

To date, the food boxes have reached 2000 families at 9 distribution locations including PPR  Pantai Ria, Kuala Lumpur; PPR Sri Sabah, Kuala Lumpur; Kampung Tasek Permai, Ampang  Jaya; Kampung Labu Lanjut, Sepang; Kampung Baru Sungai Chua, Kajang; Salak Selatan Baru,  Kuala Lumpur; PPR Seri Nilam, Ampang; PPR Hiliran Ampang, Kuala Lumpur; and PPR Pandan  Mewah, Ampang. More locations are currently being finalised for ongoing distributions. In these events, each recipient will receive a food box containing rice (5kg), instant noodles, vermicelli noodles, sardines, baked beans, malt-based chocolate drink powder, and biscuits.

Ms. Shirley Tay, President of MRCA added that “Many of our members are badly hit by this pandemic. Some cannot sustain beyond 3 months with their current cash flow positions. However,  we believe that this collaboration with DSAM will be at least help the less fortunate as every  contribution would lessen the suffering of the rakyat” 

During this difficult time, we understand many families are struggling to put food on the table.  With this initiative, we are working alongside our retail partners from MRCA to help the affected families. Through this small gesture, we hope to help them to get through these challenging times,” said Datuk Tan Chong Guan, President of DSAM.

Cash contributions to this cause can be made directly via;

MRCA (CIMB no. 8600617216 or via this form For more information, kindly contact Simon Wong or Lee Choo via Whatsapp at +60 12 438 0435  or visit MRCA’s website;

DSAM (Public Bank Account no. 3078 894 406 or via this form For more information from DSAM kindly contact Lawrence Cheah or Feriz Mohamad via  WhatsApp at +60 19 378 7937 or visit DSAM’s website

About Direct Selling Association of Malaysia (DSAM)

DSAM was established in 1978 as a national trade association aimed at promoting the Direct  Selling industry on a national and international level, as well as act as the de facto voice of the industry. As the country’s bearer of ethical Direct Selling, our mission is to support Direct Selling companies in the areas of governance, education, communications, consumer protection and ethics. In 2012, DSAM initiated the ASEAN Direct Selling Associations Working Committee and is currently the permanent Secretariat. DSAM is also affiliated with the World Federation of Direct  Selling Associations (WFDSA) and is the world’s body Association Advisory Council for the Asia  Pacific Region. DSAM currently has 128 Member companies, with more than 2.5 million  Independent Distributors. Our Members generated almost RM11 billion in sales for 2020,  significantly contributing to Malaysia’s global Direct Selling ranking of 7th in the world and 4th in  Asia Pacific. DSAM Members are made up of approximately 50% local and multi-national Direct  Selling companies.

About Malaysia Retail Chain Association (MRCA)  

Malaysia Retail Chain Association (MRCA), founded in 1992, is an association for chain store retailers and franchisors determined to enhance the retail and franchise environment in Malaysia and abroad. Today, the MRCA has grown to become an influential entity comprising of more than  450 leading retail chain stores and franchisors, including established brands such as Poh Kong,  Bonia, OSIM, Nelson’s Franchise, Focus Point, Rotol Food-Chain, Sunrider International, Maxis  Berhad, ADV, Fusionex Sdn Bhd, RHB Bank Berhad, and many others.

About MRCA Branding Education Charity Foundation

As the leading Retail Chain Association in the nation, the Malaysia Retail Chain Association achieved a tremendous breakthrough in the year 2010. Under the initiatives and leadership of its  2008-2010 President Dato’ Tay Sim Kim, the MRCA raised RM1 million for the set-up of the  MRCA Foundation.

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