Fun for All Ages: PUMA X emoji®
Sports
company PUMA is teaming up with emoji® - the iconic brand for a new
line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned
with emoji® icons for this playful new collection.
emoji®
has formed a new digital language that’s fun, expressive, and universal. The PUMA
X emoji® collaboration
was made to showcase the way we communicate in the modern world.
Designed
through the lens of instant messaging, the collection pairs emoji®
icons that speak to everyone with bright color combinations, creating a range
that is young and vibrant. The collection includes footwear, apparel and
accessories for both kids and adults, allowing for spirited self-expression at
any age.
“The
PUMA X emoji® collection is one of our most favorite brand
collaborations. The products turned out so colorful, expressive and beautiful
and the entire product line is energetic and truly iconic,” says Marco Huesges,
CEO and Founder of the emoji company. “We are certain that the line will make
everyone happy and that we can, together with PUMA, spread emotions and good
vibrations to consumers and fans all around the world.”
The RS-2K
X emoji® features a hook and loop piece on the heel where detachable ✌, 😂, and 🔥emoji®
icons can be added. The shoe also includes a hidden “What’s
Up?” message printed on the vamp. RS-X³ X emoji®
includes the same detachable emoji® feature,
using the 👍, 🤬, and 🌩 emoji®
icons. The hidden “What’s Up?” message also appears on
this shoe in the quarter overlay.
The
PUMA X emoji®
Tee and PUMA X emoji®
Hoodie are both available in black, gray, and yellow,
each featuring an array of emoji® icons on both the front and back
of the clothing. Rounding out the collection are the PUMA X emoji®
Sweatpants in both gray and black, featuring side and back
pockets, rib cuffs and emoji® icons on the bottom of the right leg.
Show your emotions with the 😺 X 😁 collection, dropping on PUMA.com, PUMA KLCC,
Sunway Pyramid, Pavilion, One Utama, The Gardens, IOI City, Queensbay Mall,
Gurney Plaza Aeon Terbau City and Atmos KL (Suria KLCC) on 11th
September, priced between RM139 – RM619.
PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing,
selling and marketing footwear, apparel and accessories. For more than 70
years, PUMA has relentlessly pushed sport and culture forward by creating fast
products for the world’s fastest athletes. PUMA offers performance and
sport-inspired lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture and fashion.
The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company
distributes its products in more than 120 countries, employs more than 14,000
people worldwide, and is headquartered in Herzogenaurach/Germany. https://about.puma.com/
emoji® - The
Iconic Brand
The emoji company is the owner of the registered emoji® trademark in up
to 35 classes for goods and services in more than 100 countries around the
world. The emoji company extensive rights portfolio covers more than 1,000
trademarks and more than 20,000 emoji® brand icons and designs protected under
copyright laws and available for legal licensing and merchandising, promotions
and marketing activities. Official partners include more than 900 world famous
global licensee including Sony Pictures Animation, Ferrero, Burger King, Zara,
Danone, The Hershey Company, Walmart, Nikon, Fuji, Nestlé, Danone, Nikon, The
French Post amongst many others. The globally awarded emoji® brand was
decorated as the 3rd most influential brand behind Lego and Coca-Cola by
industries Powerlist in 2017. With a retail revenue of more than 800 Million
US$ the emoji company is on position # 57 of the Top 150 Global Licensors.
For more
information visit: www.emoji.com or
contact: licensing@emoji-company.com
emoji® is a
registered trademark of the emoji company GmbH. © 2015-2020 emoji company GmbH.
All rights reserved.
0 Comments