ASUS Malaysia Announces All-New Zenfone 8 Series


ASUS Announces All-New Zenfone 8 Series

Defying ordinary to excel in everything it does, with the compact Zenfone 8 and the photo-powerhouse Zenfone 8 Flip – powered by Qualcomm Snapdragon 888 Processor


KUALA LUMPUR, May 28, 2021 — ASUS Malaysia today announced the all-new Zenfone 8 series, the most powerful generation to date within the innovative Zenfone smartphone family. The super-compact 5.9-inch Zenfone 8 and the photography-focused 6.67-inch Zenfone 8 Flip are designed to meet the needs of every type of user.


The new series is powered by the latest flagship Qualcomm® Snapdragon™ 888 5G Mobile Platform, featuring the fastest possible 5G speeds. High-capacity batteries — 4000 mAh in Zenfone 8 and 5000 mAh in Zenfone 8 Flip — deliver outstanding battery life for non-stop lifestyles.


Both Zenfone 8 and Zenfone 8 Flip feature gorgeous Samsung AMOLED displays with Delta-E <1 color accuracy, offering a superbly immersive visual experience with ultra-vivid colors. Additionally, Zenfone <1 color accuracy, offering a superbly immersive visual experience with ultra-vivid colors. Additionally, Zenfone 8's display has an ultrafast refresh rate of up to 120 Hz. The displays also include in-display fingerprint sensors for convenient security.


Flagship Sony camera sensors add superb photo and video capabilities to both phones. Zenfone 8 has a fixed rear dual-camera system, while Zenfone 8 Flip features the innovative triple-camera Flip Camera, a motorized flip-up module that enables the same high-resolution photos and videos for both front and rear.


Zenfone 8 has a sleek all-new design, with dimensions specifically chosen to allow easy pocketability and effortless one-handed operation. A 3D-curved back with a new frosted glass finish for a more secure grip. Zenfone 8 is additionally the recipient of a 2021 Red Dot Product Design Award, awarded by an international jury in recognition of its outstanding design.


Flagship performance

Zenfone 8 and Zenfone 8 Flip use the latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, built using a 5-nanometer process technology. This processor offers up to 25% faster CPU performance and up to 35% faster graphics rendering compared to the previous generation1 . Outstanding battery life for non-stop lifestyles is ensured by high-capacity batteries — 4000 mAh in Zenfone 8 and 5000 mAh in Zenfone 8 Flip.


Advanced battery-care systems maximize battery lifespan, and the new System Mode in the ZenUI 8 operating system has a variety of automatic power-management modes that users can easily switch between depending on their needs, ranging from maximum performance to maximum battery life. Advanced manual configuration of power-saving parameters are also available.


Experience visual perfection

Both Zenfone 8 and Zenfone 8 Flip are equipped with bright, ultra-responsive Samsung AMOLED displays. Tuned in collaboration with industry-leading visual processing company Pixelworks®, the superb visual experience is enhanced with Delta-E <1 color accuracy and DC Dimming technology2. The displays are also HDR10+ certified to bring out the details in even the darkest scenes. In-display fingerprint sensors make unlocking the phones simple and intuitive.


Zenfone 8 has a 120 Hz Samsung AMOLED display with a 1ms response time for silky-smooth scrolling and blur-free visuals. The cinema-grade 112% DCI-P3 color gamut brings videos and images to life, and the 1000-nits brightness allows easy outdoor readability. And to keep it looking great for longer period, the display is protected by the latest and toughest-ever Corning® Gorilla® Glass Victus™.


Zenfone 8 Flip has an all-screen, 100% notch-free 90 Hz Samsung AMOLED NanoEdge display with vivid colors and smooth responsiveness.


Pro-grade photography

Photographers of any level are amply catered for by the advanced professional-grade camera systems in the Zenfone 8 series, which feature all-Sony sensors.


The rear dual-camera system on Zenfone 8 captures every precious moment with superb-quality photos under any conditions. The 64 MP Sony IMX686 main camera delivers unprecedented resolution, dual-pixel autofocus, optical image stabilization and a high level of light sensitivity, for perfect photos day and night. The ultra-wide 12 MP Sony IMX363 camera allows even more freedom for composition and it can also take incredible macro shots with close-up details. At the front, a 12 MP Sony IMX663 punch-hole camera with dual-pixel autofocus delivers crystal-clear selfie shots and videos.


Zenfone 8 Flip features the groundbreaking Flip Camera, a motorized flip-up module with an evolved triplecamera system that offers the same high-resolution photo and video capabilities whether the module is frontfacing or rear-facing. The main camera is a Sony IMX686 64 MP high-resolution wide-angle camera with dual-pixel phase-detection autofocus for maintaining an ultra-sharp focus on subjects, plus Quad Bayer technology and enhanced light sensitivity for stunning photos — day or night.


A secondary ultra-wide angle camera is powered by a Sony IMX363 sensor, and this camera supports up to 4 cm macro photography for incredibly detailed close-up shots. The third camera is a telephoto camera, which enables 3X optical zoom, up to 12X total zoom, and seamless transitions between cameras while recording.

Irresistible design

Zenfone 8 redefines portable design to deliver the ultimate performance, with none of the weight or bulk. It's designed to be easy to use and easy to carry, everywhere, as well as built to impress with its irresistible looks and premium feel.

A key design goal was to make Zenfone 8 exceptionally easy to use, even with just one hand. The all-new One-handed Mode gives users full and comfortable control using just their thumb. The 3D-curved back perfectly fits the palm, and the brand-new frosted glass coating gives Zenfone 8 a clean and sleek look, all while making it even easier to grip.

Zenfone 8 Flip has been redesigned to allow a better grip while still packing a large battery. The 3D curved back has been carefully reshaped for optimum grip.


ZenUI 8

The new ZenUI 8 combines smoothness with speed, and it's simple and easy to use. One-handed operation in One-handed Mode is just a gesture away for easier control, and Dark Mode automatically adjusts apps to a dark color scheme, helping users to stay focused, reduce eye strain and improve visibility.

System Mode offers several different modes that allows users to either prioritize performance or extend battery life. Smart Key allows instant access to favorite actions. AudioWizard allows users to instantly tailor their audio experience to whatever they're listening to, via Dynamic, Music, Cinema and Game presets to enhance any kind of sound environment. We've also enhanced the stock Android design with mindful improvements, to make it fit any user's needs perfectly.


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About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.


1 Manufacturer's performance data, compared to Qualcomm Snapdragon 865 Mobile Platform.

2 DC Dimming is only supported with certain display settings.

3 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at



Zenfone 8 Series Promotion

Check out SHOPEE x Zenfone Microsite

for more details:-


Zenfone 8 Series – Early Bird Promo (28 May – 11 June 2021)

Zenfone 8 Series – Trade-in Offer (28 May – 25 June 2021)

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