French prestige beauty retail giant integrates Atome’s flexible payments
across its e-commerce website, mobile app and brick & mortar stores in
Singapore
SINGAPORE,
18 November 2020 — French prestige beauty retail giant Sephora Singapore has
partnered with buy now pay later service Atome to offer
customers flexible payment options across its e-commerce website, mobile app
and brick & mortar stores in Singapore.
Sephora is the world’s leading prestige beauty retailer with over 2,600 stores
in 38 markets, offering customers a unique retail experience with innovative
services and nearly 300 beauty brands, including Sephora’s own brand, Sephora
Collection. In Singapore, Sephora has 12 physical outlets, an e-commerce
website and mobile app, which offer a range of products including makeup,
skincare, fragrance, haircare, bath and body and more.
Alia Gogi, President of Sephora Asia, said: “The shopping behaviour and profile
of Sephora customers has evolved in the last few years, but especially so this
year. They now not only expect a secure, seamless and easy payment experience
but also flexibility and choice in how they shop and pay for their beauty
products online, on mobile and in-stores. We’re delighted to partner with Atome
in introducing ‘buy now pay later’ flexible payment options to first our
Singapore -- and later Malaysian -- customers, enhancing their shopping
experience both online and in our stores.”
Atome, a leading “buy now
pay later” technology company headquartered in Singapore, launched its service in December 2019 and now partners
1,500 online and offline retailers across verticals including fashion, beauty,
homeware and lifestyle. Atome allows customers to split their purchases into
three equal payments over time with zero interest, hidden charges or annual
fees. Atome has since expanded to Malaysia, Indonesia, Hong Kong and Vietnam.
David Chen, CEO of Atome, said: “We’re really humbled
to partner Sephora, a global brand that is not only a leader in beauty and
retail, but is also constantly evolving and staying on the forefront of the
latest consumer shopping behaviours and payment trends. We’re thrilled to be
able to offer Sephora customers in Singapore, and later Malaysia, a safe, easy
and flexible payment experience, especially as we enter the festive end-of-year
shopping season.”
Atome
is available on the App Store and on Google Play.


Alia Gogi - President of Sephora Asia

David Chen - CEO Atome
About
Sephora
Founded
in 1970, Sephora is a visionary beauty-retail concept founded in France by
Dominique Mandonnaud. In 1997, it was acquired by luxury conglomerate, LVMH as
a way to become the world’s largest retailer of perfumes and beauty. Beauty is
written in Sephora’s DNA, and Sephora has since earned its reputation as a
beauty trailblazer globally. In 2008, Sephora made its debut in SEA by
launching its first retail store in Singapore. In 2015, Sephora acquired
Luxola, with a vision to build its e-commerce arm in the SEA region. Today,
with 100+ stores in the region, Sephora has established itself as a leader in
beauty retail, with true omni-channel presence across South East Asia and
Oceania key markets: Singapore, Malaysia, Thailand, Australia, New Zealand, South
Korea, Hong Kong SAR, India and Indonesia. The presence also extends to
E-commerce first markets like the Philippines. Sephora SEA carries an
unparalleled assortment of international brands such as Fenty Beauty and Huda
Beauty; cult brands like Tarte Cosmetics and Urban Decay, as well as Pixi and
Glamglow. Driven by the idea of offering consumers a seamless, omni buying
experience, Sephora SEA continues to reach beauty enthusiasts through
multi-channel touch points.
About Atome
Atome is a leading buy
now pay later brand in Asia, partnering online and offline retailers to
increase conversions and grow average orders and customer segments. For
consumers, Atome offers choice, convenience and flexibility in how they choose
to shop and pay. Atome is part of Advance Intelligence Group, a Series-C AI-driven
technology company in Asia-Pacific headquartered in Singapore, with operations across Southeast Asia,
India and China. Advance Intelligence Group is part of a consortium applying
for Singapore's digital wholesale banking licence and was recently ranked No. 5
on LinkedIn’s 2020 Top Startups List in Singapore.
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